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Assessing the State of University-Business Collaboration in Europe

In June 2015, the DG Education & Culture at the European Commission issued a competitive project
tender (DGEAC/10/15) with the aim of undertaking a Europe-wide study on cooperation between universities and business (UBC).  The project tender was won by a consortium led by the Science-to-Business Marketing Research Centre from the University of Applied Sciences Münster, Germany and will be executed over 22 months during 2016-2017. As part of the project, two major studies will be undertaken in order to understand UBC from the perspective of both Higher Education Institutions (HEIs) as well as business, together with the production of 50 good practice UBC case studies and European policy recommendations.


The project consortium consists of:

  • Science-to-Business Marketing Research Centre (S2BMRC): Münster University of Applied Sciences (MUAS) in Germany are the Project Directors and the European UBC thought-leaders who have implemented the largest study yet completed into European UBC, undertaken in 2010-11.
  • Technopolis Group Limited, with offices across Europe, is the HEI policy leader and co-creators of the tool HEInnovate, DG EAC’s tool for developing the entrepreneurial university.
  • Ingenio, at the University of Valencia in Spain is the leading Spanish research institute and leading published scientific authorities in UBC.
  • University of Ljubljana in Slovenia was the project director of the biggest Eastern European-focused UBC study into new modes of UBC.
  • University Industry Innovation Network (UIIN) based in the Netherlands is the leading network for European university-business cooperation
  • Network partners responsible for survey promotion and project dissemination including:
    a. European Association of Institutions in Higher Education (EURASHE) is the leading network for European Higher Education Institutions (HEIs)
    b. Eurochambres is the leading organisation for European businesses
    c. University Industry Innovation Network (UIIN) are the leading network for European university-business cooperation
  • Project and subject experts responsible for project quality assurance and subject expertise:
    a)     Markus Perkmann (Imperial College London)
    b)     Nathalie Eckert (SIEMENS AG)
    c)      Jonathan Potter (OECD)
    d)     Alfredo Yegros (CWTS, University Leiden)
    e)     Niccolo Durazzi (LSE Consulting)
  • 20 European national partners from across Europe, which will be increased to 33 partners.

The consortium trusts that we can create a leading benchmark for UBC in Europe, foster the acceptance and understanding of UBC in Europe as well as driving forward a smarter and more productive European innovation and employment market. In short, we believe there is a potential to make a shift in European thinking on this topic and provide the European Commission with very valuable information for the design of evidence-based UBC policies. We sincerely look forward to bringing all our project partners and national partners together to work on it!


We are still looking for country partners in the following countries: Bulgaria, Croatia, Cyprus, Czech Republic, Hungary, Luxembourg, Malta, Romania, Slovakia, Turkey, Norway, Iceland and Macedonia, so please contact us if you are interested and we will be happy to provide you with more information.


If your country is not on the list but you still want to be an associate to this project (as an individual or organisation) and collaborate with us to push UBC forward in Europe, please contact us at: [email protected]


For more information about the 2010-11 UBC project, please follow the following links:

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