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Building an entrepreneurial ecosystem in rural Devon with the University of Exeter

Elena Galán-Muros
Rural area on devon, uk

The University of Exeter has successfully established a thriving innovation and entrepreneurship ecosystem in Devon, a rural region in Southwest England. By implementing the “Vortex Institution” model, Exeter has strategically invested in programs that integrate academic expertise with industry partnerships, fostering an entrepreneurial culture among students and researchers.

Through initiatives like the SETsquared Exeter program and the University of Exeter Enterprise Zone, the university has become a key driver of regional economic development, retaining local talent, supporting high-tech startups, and attracting businesses to the area. This approach has positioned Devon as a dynamic hub for innovation and growth.

Download the full case to learn more about their challenges, activities and main success factors.

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There are four additional case studies in this collection:


This case study is based on the 2023 UIIN Conference submission by Colin Dart, Business Acceleration Program Manager at the University of Exeter and Technology Manager at SETsquared Exeter, and Joe Pearce, Head of Business Support at the University of Exeter.

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