Measuring UBC Outputs, Outcomes and Impact

27th August 2026 | 10:00 – 11:00 (CEST)

Learn how to measure the results of the university-business cooperation (UBC) activities using the logic model and other performance management frameworks, and how to improve the impact of engagement by introducing appropriate support mechanisms.

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Who should participate

Designed for professional staff managing and facilitating external collaborations. If you are looking to foster impactful collaborations that drive value and are mutually beneficial, join this workshop.

Learning outcomes

Through sharing theoretical frameworks, global best practices, facilitated group activities and dynamic discussions, you will be enabled to capture the results of external engagement.

This workshop will enable you to:

  • Advocate internally for the importance of capturing the impact of University-Business Cooperation (UBC) and external engagement.
  • Identify and select the most suitable indicators to measure and capture the success of UBC.
  • Use insights from impact measurement to enhance and improve partnership strategies.

Instructors

Dr. Balzhan Orazbayeva
Dr. Balzhan Orazbayeva

Manager Strategic Initiatives, UIIN

A/Prof. Todd Davey headshot
Dr. Todd Davey

A/Prof. Entrepreneurship, IMT Business School and Associate Partner, UIIN

This project has received funding from the European Union’s Horizon Europe Programme under grant agreement No 101135297.

Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Health and Digital Executive Agency (HADEA). Neither the European Union nor the granting authority can be held responsible for them.

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