ACCOUNT MANAGEMENT FRAMEWORKS: AN EVIDENCE-DRIVEN APPROACH TO STRATEGIC PARTNERSHIPS
Fireside Chat with Daria Cecchini
Join us for an insightful discussion with Daria Cecchini (Associate Director of the Industry Engagement team at Swinburne University of Technology) as she shares the Account Management Framework (AMF) used to identify and classify Swinburne’s strategic partners.
In this fireside chat, we will discuss how the implementation of an AMF has brought a common approach to the University’s key partners, enabling Swinburne to consistently manage and build their partnerships – enhancing the University’s partnership efforts and overall stakeholder management.
You will learn how this framework has further informed Swinburne of their current partnerships, allowing them to identify potential opportunities and gaps with their partners. We will discuss how this evidence-driven approach can have a university-wide impact and create an improved ecosystem for mapping, managing and reporting on industry partnerships, resulting in stronger collaborations and enhanced partner experiences.
Aim
This event aims to share a best practice example of an account management framework to identify, build, strengthen and consistently manage Swinburne’s strategic partners.
Designed for
This event is designed for professional staff working in partnership management or are otherwise responsible for creating and maintaining meaningful external engagement relationships.
Register now!
Date: 8th August 2023
Time: 6am-6.30am UTC (Convert to your own timezone)
What is a fireside chat?
A UIIN Fireside Chat is a 30-minute interview session between a UIIN facilitator and an external industry expert on a high-level topic. Participants will leave with insights and inspiration after hearing the experiences and perspectives of the guest speaker, and have the opportunity to ask questions during the session. Fireside Chats are also recorded for UIIN podcasts and are available after the session.
Fireside chat with
Daria Cecchini
Swinburne University of Technology | Associate Director, Industry Engagement
An external engagement professional with 20+ years of experience in developing high-level strategic partnerships which deliver in both value and seamless partner experience, Daria was born and raised in Rome where she began her career as interpreter for the Italian Minister of Defence. Drawing on her expertise in international relations, Daria joined Aspen Institute Italia as Program Manager where she focused on transatlantic relations and emerging leaders, as well as contributing to Aspenia, the Institute’s quarterly review. Now in the tertiary education sector, Daria manages key industry partnerships and complex multidisciplinary projects, such as the development of Swinburne’s first Account Management Framework. Daria speaks four languages and holds a BA in European Studies and an MA in International Relations.