HOW TO: TURN TRANSACTIONAL RELATIONSHIPS INTO STRATEGIC PARTNERSHIPS
Developing enduring strategic partnerships provides far greater and more sustainable value to organisations than taking a more transactional approach that leads to one-off research projects or licensing arrangements. However developing more strategic partnerships is challenging due to limited resources or expertise, lack of coordination across different departments or low awareness of existing contacts and relationships.
In this session, participants will learn about…
- The characteristics, levels and types of partnerships
- Key drivers and facilitators for undertaking strategic partnerships
- Key supporting mechanisms to drive the development of more strategic partnerships and overcome barriers
- Steps they can take to move from transactional to strategic relationships and the importance of aligning strategy and goals
This session will provide insights from research and practice into the benefits of strategic partnerships, and how universities, industry and public sector stakeholders can take steps to move from transactional one-off activities to deeper, more strategic partnerships.
The session is designed for professional and academic staff across both universities and industry who are involved in engaging in, developing, or supporting partnerships with stakeholders external to their organisation.
*Please contact [email protected] to claim your ticket