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Despite the efforts of public authorities and grant makers to increase their contribution to innovation across the world, public funding application success rates are notoriously low. For example, only 11,9% of research grant proposals received financing though the lifespan of the most prominent European public funding framework to date (Horizon, 2020).  

We cannot deny that high competition ensures better quality and relevance of the proposed research and development (R&D) activities for the public good. However, it is indeed possible that many potentially ground-breaking and impactful R&D ideas do not find their way to the wider society simply because of poor execution of their proposals.  

Drawing from our decade-long experience of wide-ranging and successful public funding acquisitions, we offer you key practical strategies on “how to”:  

  • design a convincing European funding proposal narrative, 
  • design a compelling European funding proposal intervention, 
  • sell the capability of the consortium, 
  • organise a smooth grant proposal writing process. 

During this masterclass, the participants will be taken on a brief but practical grant proposal writing journey by a facilitator with a strong track record in winning grant proposals.


This concise masterclass offers key strategies on how to design a persuasive research Erasmus+ proposal and how to organise a proposal writing process effectively.

Designed for

The session is designed for early-stage career researchers, university professionals and SME representatives eager to turn their cutting-edge research ideas into top-scoring European funding proposals.

Register now!

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Alexandra Zinovyeva
Manager Research Projects at UIIN 

Alexandra is a higher education innovation expert with a focus on engaged and entrepreneurial universities and university-industry-society interaction. In her current role at UIIN, Alexandra leads a team of specialists acquiring and implementing research and development projects, having herself written and contributed to a dozen of winning public funding proposals. Alexandra holds a MSc in Higher Education Management, BA in English & Education and has previously exercised her passion for innovative education as a curriculum design advisor and an educator in adult-learning.

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