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Fireside Chat with Dr. Genevieve Bell 

Create more impact from your research by learning how to harness university-industry engagement, valorisation, and commercialisation to positive contribute towards your goal. 

In this fireside chat, Dr. Genevieve Bell (Director of the School of Cybernetics, Director of the 3A Institute and Vice President and Senior Fellow at Intel Corporation) discusses her own journey to becoming an influential voice within academia. She’ll share how she’s been able to expand the impact of her research on industry and government and provide insightful perspectives that you can apply to your own work. 


Learn first-hand from an impactful academic about how to overcome challenges and push the boundaries of your work beyond the realm of academia, through university-industry cooperation, valorisation and commercialisation. 

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Designed for academics and researchers across all disciplines at every career stage wanting to engage with businesses and societal stakeholders to broaden the impact of their work.

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What is a fireside chat?

A UIIN Fireside Chat is an hour-long, interview session between a UIIN facilitator and an external industry expert on a high-level topic. Participants will leave with insights and inspiration after hearing the experiences and perspectives of the guest speaker, and have the opportunity to ask questions during the session. Fireside Chats are also recorded for UIIN podcasts and are available after the session.

Fireside chat with

Dr. Genevieve Bell
Director, School of Cybernetics at Australian National University (ANU)

Distinguished Professor Genevieve Bell AO FTSE FAHA is the Director of the School of Cybernetics, Director of the 3A Institute (3Ai) and Florence Violet McKenzie Chair at the ANU. She is also a Vice President and a Senior Fellow at Intel Corporation. Genevieve completed her PhD in cultural anthropology at Stanford University in 1998. She is best known for her work at the intersection of cultural practice and technology development and widely recognised as an influential voice within academia, industry and government. 

Genevieve joined the ANU in 2017, after having spent 18 years in Silicon Valley helping guide Intel’s product development and social science and design research capabilities. In 2017, Genevieve was appointed the inaugural director of the 3A Institute, co-founded by the ANU and CSIRO’s Data61. The Institute’s mission is to establish a new branch of engineering to responsibly and sustainably scale AI-enabled cyber-physical systems. 

Genevieve is the inaugural appointee to the Florence Violet McKenzie Chair at the ANU, named in honour Australia’s first female electrical engineer, which promotes the inclusive use of technology in society. She also presented the highly acclaimed ABC Boyer Lectures for 2017, in which she investigated what it means to be human, and Australian, in a digital world. 

Genevieve has been appointed as a Non-Executive Director of the Commonwealth Bank of Australia Board, Member of the Prime Minister’s National Science and Technology Council, Fellow of the Australian Academy of Technology and Engineering (ATSE), Fellow of the Australian Academy of the Humanities (AAH), SRI International Engelbart Distinguished Fellow and an Officer of the Order of Australia. 

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