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Marketing and Communication Specialist

About the position

Are you a Marketing and Communication enthusiast and have a strong affinity with digital marketing campaigns, strategies and business growth? Join UIIN as a Marketing and Communication Specialist.

UIIN is supporting universities to become more innovative institutions with a stronger impact on society. Over the last few years, UIIN has been actively growing its research, training and advisory services to support universities across the world with their external engagement challenges. We are looking to strengthen our marketing and community development team to enhance UIIN’s marketing and communication, develop seamless customer journeys across UIIN’s service lines, and grow client engagement in our events, training and advisory services.

This is an exciting time for the organisation as we continue to grow and expand our services, and address new markets. We are looking for you to accelerate our communication and marketing efforts.

Start date: January 2023

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Typical tasks may include

Develop a global marketing strategy (personas, customer journeys, segmentation) to increase conversion for our community, training and consultancy
Coordinate with different teams across the company on marketing and communication needs and develop and manage a seamless customer journey across various services
Grow and manage our CRM database, building automations, leads scoring and identifying growth opportunities
Develop messaging and content for digital marketing campaigns and implement them across search engines, social media and e-mail
Update and improve website content, and online and offline materials
Evaluate and improve performance of marketing campaigns through data analysis

To be successful in this role, you will possess:

About 3 to 5 years’ relevant work experience relating to marketing and communication
A proven ability to develop successful marketing and communication approaches and campaigns
Experience in approaching and engaging with end-users, promoting activities and services, and generating buy-in across multiple stakeholder groups
Experience with marketing and communication platforms and tools
Willingness and capability to pioneer and test new initiatives
Excellent analytical and written skills, with the ability to create and write engaging content for professionals

What we offer

Full time 1-year contract with the opportunity to turn this into a permanent contract
A friendly and international work environment with flexible working hours
A challenging position with a high level of independence
A fully equipped workplace in our office in Amsterdam, and a home to a team of curious and open-minded young professionals

Personal skills

Passion for higher education, impact and entrepreneurship
Attention to detail and results oriented
Commercial mindset, with the ability to operationalise concepts
Comfortable with a fast-paced and dynamic environment, complexity and tight deadlines
A natural relationship builder – you empathise with others and build strong rapport with people
Self-driven with an innovative and entrepreneurial mindset

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