Capturing and Communicating University-Business Cooperation Impact




15 - 29 January 2025



You’ll engage in dynamic discussions, participate in group activities and share tools and case studies from global experts to master the skills to measure success, advocate internally, and share UBC achievements effectively.

More about this course

Capturing and Communicating University-Business Cooperation Impact


€750 members / €1,000 non-members

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Who should attend

Professional staff (all career stages)
whose job is to promote and facilitate collaboration between university and business

Academics and researchers (all career stages)
wanting to engage with industry stakeholders and to capture the impact they create

Business professionals (all career stages)
that recognise the value in fostering relationships with universities

Learning outcomes

By sharing tools, frameworks and case studies from global experts and through facilitated group activities and dynamic discussions, you will be able to develop UBC culture by paving the way towards your vision for engagement.

This course will help you to

  1. Advocate internally why capturing the impact of UBC and external engagement is important
  2. Decide on most suitable indicators for measuring and capturing the success of UBC to further improve the way you partner
  3. Master storytelling approach for communicating the impact of UBC to drive cultural change
  4. Develop the institution-wide culture towards more impactful collaboration
  5. Adopt diverse impact communication strategies to effectively share UBC successes internally and externally
  6. Expand your personal and professional network

Course elements

Find out which individual components form the course.

Week 1 | 15 January

Introduction to the course

Onboarding   |   12:30pm - 1:00pm UTC

Measuring UBC outputs, outcomes and impact | Workshop

Learn how to measure the results of the university-business cooperation (UBC) activities using the logic model and other performance management frameworks, and how to improve the impact of UBC by introducing appropriate support mechanisms   |   1:15pm - 3:15pm UTC
Week 2 | 22 January

Mapping UBC Pathway to Impact | Knowledge to Practice

Using UIIN’s Pathway to Impact framework, map your collaboration activities, describe the inputs that make these activities possible, and describe the results they create for your institutions and your collaborators   |   12:30pm - 2:00pm UTC

Creating a culture of engagement impact | Fireside Chat

Get an insight into developing the institution-wide culture towards more impactful collaboration and immerse yourself into intricacies of driving cultural change towards engagement impact and creating a supportive environment celebrating UBC   |   2:15pm - 3:15pm UTC
Week 3 | 29 January

Communicating impact of UBC | Workshop

Make your UBC results and its impact understandable for different stakeholders inside and outside of academia; explore methods and channels to reach different audiences and craft compelling impact stories to share UBC successes   |   12:30pm - 2:30pm UTC

Course knowledge capture

Wrap-up   |   2:45pm - 3:15pm UTC


Meet your facilitators and experts for this personal development course.

Arno Meerman
Arno Meerman

CEO and Founder, UIIN

Dr. Balzhan Orazbayeva
Dr. Balzhan Orazbayeva

Manager Strategic Initiatives, UIIN

Dr. Sarah Jaber headshot
Dr. Sarah Jaber

Director, UIIN

A/Prof. Todd Davey headshot
A/Prof. Todd Davey

Associate Professor of Entrepreneurship and Associate Partner, UIIN

Andrey Dyachenko headshot
Dr. Andrey Dyachenko

Learning Experience Designer, UIIN


Our unique approach to your personal learning experience.

Tailored learning pathways
Customise your professional development journey by selecting those courses that suit your aspirations.

Flexible to your schedule
Ensure maximum flexibility to accommodate your time commitments through a blend of live and self-paced

Proven learning methods
Rely on validated tools and frameworks, drawing from our extensive training expertise to provide a reliable and effective learning experience

Captivating course design
Immerse yourself in courses crafted to be engaging, thought-provoking, challenging and enjoyable.

Wisdom from sector leaders
Gain valuable insights and practical tips from seasoned practitioners.

Posed photo of Balzhan Orazbayeva
Avatar of Balzhan Orazbayeva

Questions? Book a one-on-one with us.

Dr. Balzhan Orazbayeva, Manager Strategic Initiatives

Schedule a meeting

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