Education-Driven University-Business Cooperation




28 November - 12 December 2024



Learn to embed education-driven university-business cooperation (UBC) into your strategic approach, benefiting institutions, employers, and students. Articulate UBC benefits, engage industry in study programs, and explore innovative pedagogies.

You’ll engage in dynamic discussions, participate in group activities and share tools and case studies from global experts to better position education-driven UBC as an essential part of your overall partnering strategy.

More about this course

Education-Driven University-Business Cooperation


€750 members / €1,000 non-members

Members have access to discounts on this item.
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Who should attend

Professional staff (all career stages)
whose job is to promote and facilitate collaboration between university and business

Academics and educators (all career stages)
wanting to engage with industry stakeholders to boost the impact of their teaching

Business professionals (all career stages)
that recognise the value in fostering relationships with universities

Learning outcomes

Through sharing theoretical frameworks and case studies by global experts, facilitated group activities and dynamic discussions, you will learn to embed external partners into education and better position education-driven UBC as an essential part of the overall partnering strategy.

This course will help you to

  1. Better articulate the benefits of education-driven university-business cooperation (UBC) for all stakeholders involved
  2. Embed education-driven UBC into your strategic approach to engagement with industry
  3. Diversify ways you can engage industry in existing study programs and courses as well as extra-curricularly
  4. Create pathways for students to be more engaged across UBC activities beyond education
  5. Explore innovative pedagogies allowing for more impactful and entrepreneurial education
  6. Expand your personal and professional network

Course elements

Find out which individual components form the course.

Week 1 | 28 November

Introduction to the course

Onboarding   |   12:30pm - 1:00pm UTC

Embedding industry in education | Workshop

Explore the fundamentals of education-driven university-business cooperation (UBC) and work-based learning, with the best practice examples providing insights on how to best engage industry partners in education.   |   1:15pm - 3:15pm UTC
Week 2 | 5 December

Positioning education-driven UBC as part of the overall approach | Knowledge to Practice

Strategically position education-driven UBC as part of your institution's overall approach to engagement with external stakeholders and define the value proposition for your potential partners   |   12:30pm - 2:00pm UTC

Learning from best practice | Fireside Chat

Explore the vision behind revolutionising higher education through challenge-based learning and reflect on the main challenges and opportunities in embedding external stakeholders across all stages of the design and delivery of curricula.   |   2:15pm - 3:15pm UTC
Week 3 | 12 December

Innovative pedagogies for impactful education | Workshop

Reflecting on the role of pedagogies in designing learning experiences, explore innovative methods and frameworks for developing and delivering impactful education that accounts for employer market trends and needs, as well as the needs of learners.   |   12:30am - 2:30pm UTC

Course knowledge capture

Wrap-up   |   2:45pm - 3:15pm UTC


Meet your facilitators and experts for this personal development course.

Arno Meerman
Arno Meerman

CEO and Founder, UIIN

Dr. Balzhan Orazbayeva
Dr. Balzhan Orazbayeva

Manager Strategic Initiatives, UIIN

Dr. Sarah Jaber headshot
Dr. Sarah Jaber

Director, UIIN

A/Prof. Todd Davey headshot
A/Prof. Todd Davey

Associate Professor of Entrepreneurship and Associate Partner, UIIN

Andrey Dyachenko headshot
Dr. Andrey Dyachenko

Learning Experience Designer, UIIN


Our unique approach to your personal learning experience.

Tailored learning pathways
Customise your professional development journey by selecting those courses that suit your aspirations.

Flexible to your schedule
Ensure maximum flexibility to accommodate your time commitments through a blend of live and self-paced

Proven learning methods
Rely on validated tools and frameworks, drawing from our extensive training expertise to provide a reliable and effective learning experience

Captivating course design
Immerse yourself in courses crafted to be engaging, thought-provoking, challenging and enjoyable.

Wisdom from sector leaders
Gain valuable insights and practical tips from seasoned practitioners.

Posed photo of Balzhan Orazbayeva
Avatar of Balzhan Orazbayeva

Questions? Book a one-on-one with us.

Dr. Balzhan Orazbayeva, Manager Strategic Initiatives

Schedule a meeting

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