Fundamentals: 360° View of University-Business Cooperation




5-19 September 2024



Gain university-business fundamental skills and set up a comprehensive 360° view of your UBC ecosystem. Create adequate strategies and structures for effective engagement.

You will be taken through a series of interactive workshops, seminars, discussions and events by global experts. You will learn to set up a comprehensive 360° view of your UBC ecosystem, and create adequate strategies and structures for effective engagement.

More about this course

Fundamentals: 360° View of University-Business Cooperation


€900 members / €1,200 non-members

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Who should attend

Professional staff (all career stages)
whose job is to promote and facilitate collaboration between university and business

Academics and researchers (all career stages)
wanting to engage with industry stakeholders to boost the impact of their work

Business professionals (all career stages)
that recognise the value in fostering relationships with universities

Learning outcomes

Through sharing theoretical frameworks and case studies by global experts, facilitated group activities and dynamic discussions, you will be enabled to set up a comprehensive 360° view of your UBC ecosystem.

This course will help you to

  1. Get a holistic view of your university-business cooperation (UBC) ecosystem
  2. Build mutually beneficial relationships by embracing the drivers and mitigating the barriers for UBC
  3. Evaluate and integrate supporting mechanisms for UBC
  4. Account for and capitalise on the unique contextual characteristics and strengths of your institution
  5. Explore and manage valorisation pathways for your institution towards more economic and societal impact
  6. Set yourself up for external engagement success by developing boundary spanning skills
  7. Expand your personal and professional network

Course elements

Find out which individual components form the course.

Week 1 | 5 Sep

Introduction to the course

Onboarding   |   11:30am - 12:00pm UTC

Fundamentals of university-business cooperation (UBC) | Workshop

Get a holistic ecosystem view of university-business cooperation (UBC) activities, including understanding of potential benefits, challenges, supporting mechanisms and longer-term impacts of external engagement.   |   12:15pm - 2:15pm UTC

Week 2 | 12 Sep

Assessing your UBC ecosystem| Knowledge to Practice

Deepen the understanding of your UBC ecosystem by assessing its elements, including activities, barriers, drivers, supporting mechanisms, and evaluating the overall state of UBC for your institution / department.   |   11:30am - 1:00pm UTC

Valorisation pathways | Workshop

Be guided through the diverse pathways and processes of knowledge transfer and valorisation across disciplines including STEM and SSH and explore how impact can be created through different UBC activities.   |   1:15pm - 3:15pm UTC
Week 3 | 19 Sep

Assessing your engagement readiness | Knowledge to Practice

Assess your readiness to engage externally, pinpoint potential areas of improvement, and decide on the supporting mechanisms that are required for the effective cooperation across research, education, valorisation and management.   |   11:30am - 1:00pm UTC

Learning from the best practice | Fireside Chat

Discover how an institution can leverage seemingly simple and yet very effective ways of facilitating the onsite interaction between academics and external stakeholders by matching and bringing them together for face-to-face discussions on specific topics.   |   1:15pm - 2:15pm UTC

Course knowledge capture

Wrap-up   |   2:30pm - 3:00pm UTC


Meet your facilitators and experts for this personal development course.

Arno Meerman
Arno Meerman

CEO and Founder, UIIN

Dr. Balzhan Orazbayeva
Dr. Balzhan Orazbayeva

Manager Strategic Initiatives, UIIN

Dr. Sarah Jaber headshot
Dr. Sarah Jaber

Director, UIIN

A/Prof. Todd Davey headshot
A/Prof. Todd Davey

Associate Professor of Entrepreneurship and Associate Partner, UIIN

Dr. Andrey Dyachenko
Dr. Andrey Dyachenko

Learning Experience Designer and Facilitator, UIIN


Our unique approach to your personal learning experience.

Tailored learning pathways
Customise your professional development journey by selecting those courses that suit your aspirations.

Flexible to your schedule
Ensure maximum flexibility to accommodate your time commitments through a blend of live and self-paced

Proven learning methods
Rely on validated tools and frameworks, drawing from our extensive training expertise to provide a reliable and effective learning experience

Captivating course design
Immerse yourself in courses crafted to be engaging, thought-provoking, challenging and enjoyable.

Wisdom from sector leaders
Gain valuable insights and practical tips from seasoned practitioners.

Posed photo of Balzhan Orazbayeva
Avatar of Balzhan Orazbayeva

Questions? Book a one-on-one with us.

Dr. Balzhan Orazbayeva, Manager Strategic Initiatives

Schedule a meeting

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