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Measuring Impact of University-Business Collaboration

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22 Oct - 5 Nov 2026

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3 days

Engage in dynamic discussions, participate in group activities and share tools and case studies from global experts to master the skills to measure success, advocate internally, and share University-Business Collaboration achievements effectively.

Did you know? Participating in this course will earn you 1.5 Continuing Education Units and a UIIN Badge!

*Please note that dates might be subject to change. They will be confirmed closer to the start date of the course.

More about this course

This training course is freely accessible for our Accelerator & Changemaker members

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€900
Single ticket for this training course.
€900.00
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Who should attend

Designed for both academics interested in engaging with external stakeholders and professional staff managing and facilitating external collaborations. If you are looking to foster impactful collaborations that drive value and are mutually beneficial, join this course.

Learning outcomes

 

This course will help you to

  1. Advocate internally why capturing the impact of external engagement is important
  2. Decide on most suitable indicators for measuring and capturing the success of collaborations to further improve the way you partner
  3. Drive cultural change through storytelling approaches for communicating the impact of university-business collaboration
  4. Develop an institution-wide culture towards more impactful collaboration
  5. Adopt diverse impact communication strategies to effectively share collaboration success internally and externally
  6. Expand your personal and professional network

Course elements

Week 1

22 Oct

Introduction to the course

11:30am - 12:00pm UTC

Onboarding

Measuring Collaboration Outputs, Outcomes and Impact | Workshop

12:15pm - 2:15pm UTC

Learn how to measure the results of university-business collaboration activities using the logic model and other performance management frameworks, improve the impact of collaboration by introducing appropriate support mechanisms.

Week 2

29 Oct

Communicating Impact of Collaborations | Workshop

12:30pm - 2:30pm UTC

Make your university-business collaboration results and its impact understandable for different stakeholders inside and outside academia; explore methods and channels to reach different audiences and craft compelling impact stories to share successful partnerships.

Capturing Collaboration | Practice Exchange

2:45pm - 3:45pm UTC

In this interactive session, participants will share how they currently capture the impact of external engagement, each bringing a concrete example (e.g., a project, programme, or strategic partner) and explaining the metrics used and how data are collected.

Week 3

5 Nov

Mapping a Pathway to Impact | Knowledge-to-Practice

12:30pm - 2:00pm UTC

Using UIIN’s Pathway to Impact framework, map your collaboration activities to clearly identify the inputs that enable them, and outline the tangible outcomes and benefits they generate for your institution and collaborators.

Closing

2:15pm - 2:45pm UTC

Wrap-up

Facilitators & Experts

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Dr. Balzhan Orazbayeva

Director Research and Training

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Dr. Balzhan Orazbayeva
Director Research and Training
UIIN

Balzhan is Director of Research & Training at UIIN, where she leads the development and scaling of training courses and ensures that research insights are translated into practical value for our community. She holds a PhD in university–business collaboration and brings deep expertise in connecting research, practice, and innovation to strengthen collaboration between higher education and industry.

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A/Prof. Dr. Todd Davey

Associate Partner

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A/Prof. Dr. Todd Davey
Associate Partner
UIIN

Todd has consulted to the European, Australian, and Vietnamese Governments, and to multiple universities. Todd is an Associate Professor of Entrepreneurship at the IMT Business School in Paris and a visiting researcher at Imperial College (UK), Technical University of Vienna (AUT) and the University of Adelaide (AUST) in the topics of entrepreneurship and innovation.

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Arno Meerman

CEO & Founder

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Arno Meerman headshot
Arno Meerman
CEO & Founder
UIIN

Arno Meerman is the founder and CEO of UIIN. He has expanded UIIN into one of the world’s leading organisations in the field of university-industry engagement and works with UIIN’s global community to train and advise university leaders and professional staff to become more innovative.

"Highly recommended! I felt really rewarded and validated by the experience at the training and learned a lot from the trainers and fellow participants."
Claire Pembleton, Business Development Executive at University of Edinburgh
“The training with UIIN has been very useful. It is very well structured, and the moderators are very insightful. I also really enjoyed the engagement between the participants and learning from the experiences of others.”
Chris Keely, Senior Business Manager, Trinity College Dublin
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Avatar of Balzhan Orazbayeva

Questions? Book a one-on-one with us.

Dr. Balzhan Orazbayeva, Manager Strategic Initiatives

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