Towards University-Business Cooperation Vision and Culture




24 October - 7 November 2024



Develop a personal vision of your university-business cooperation by reflecting on future university roles and your institution’s potential impact. Create a culture change plan to enhance transformation towards beneficial partnerships.

You’ll engage in dynamic sessions, design intensive entrepreneurship activities, and network with influential figures in university entrepreneurship programs.

More about this course

Towards University-Business Cooperation Vision and Culture


€750 members / €1,000 non-members

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Who should attend

Professional staff (all career stages)
whose job is to promote and facilitate collaboration between university and business

Academics and researchers (all career stages)
wanting to engage with industry stakeholders and to capture the impact they create

Business professionals (all career stages)
that recognise the value in fostering relationships with universities

Learning outcomes

Through sharing theoretical frameworks and case studies by global experts, facilitated group activities and dynamic discussions, you will be enabled to articulate a vision and culture for external engagement of your UBC ecosystem.

This course will help you to

  1. Create a vision for external engagement that is based on shared values and outlook to the future
  2. Effectively articulate your vision for external engagement both internally as well as with your partners
  3. Deepen the understanding of organisational culture and its role in your strategy
  4. Design a holistic approach to cultural transformation towards mutually beneficial partnerships
  5. Develop a change story towards more engaged and / or entrepreneurial institution
  6. Expand your personal and professional network

Course elements

Find out which individual components form the course.

Week 1 | 24 October

Introduction to the course

Onboarding   |   11:30am - 12:00pm UTC

Building a vision for engagement | Workshop

Reflecting on the purpose for external engagement, imagine the future roles of universities and the role you want to play as an institution, to establish a personal vision to guide your external engagement activities.   |   12:15pm - 2:15pm UTC
Week 2 | 31 October

Turning the vision into reality | Fireside Chat

Explore the vision behind creating The Engaged University and reflect on the main challenges and opportunities in institutionalising UBC and a vision for an engaged institution, by diving into a best practice example.   |   12:30pm - 2:00pm UTC

Championing UBC culture | Workshop

Lead the organisational change to develop a more entrepreneurial and engaged culture encouraging and supporting university-business cooperation (UBC) activities at all levels of your institution.   |   2:15pm - 3:15pm UTC
Week 3 | 7 November

Creating a culture change plan | Knowledge to Practice

Work together with your peers to develop a culture change plan that helps you understand the current state of your organisation's culture, and plan the pathway to more entrepreneurial and engaged culture and achieving your vision for external engagement.   |   12:30pm - 2:00pm UTC

Course knowledge capture

Wrap-up   |   2:15pm - 2:45pm UTC


Meet your facilitators and experts for this personal development course.

Arno Meerman
Arno Meerman

CEO and Founder, UIIN

Dr. Balzhan Orazbayeva
Dr. Balzhan Orazbayeva

Manager Strategic Initiatives, UIIN

Dr. Sarah Jaber headshot
Dr. Sarah Jaber

Director, UIIN

A/Prof. Todd Davey headshot
A/Prof. Todd Davey

Associate Professor of Entrepreneurship and Associate Partner, UIIN

Dr. Jochen Barth headshot
Dr. Jochen Barth

Group Lead Network and Transfer - Smart3, Fraunhofer IWU


Our unique approach to your personal learning experience.

Tailored learning pathways
Customise your professional development journey by selecting those courses that suit your aspirations.

Flexible to your schedule
Ensure maximum flexibility to accommodate your time commitments through a blend of live and self-paced

Proven learning methods
Rely on validated tools and frameworks, drawing from our extensive training expertise to provide a reliable and effective learning experience

Captivating course design
Immerse yourself in courses crafted to be engaging, thought-provoking, challenging and enjoyable.

Wisdom from sector leaders
Gain valuable insights and practical tips from seasoned practitioners.

Posed photo of Balzhan Orazbayeva
Avatar of Balzhan Orazbayeva

Questions? Book a one-on-one with us.

Dr. Balzhan Orazbayeva, Manager Strategic Initiatives

Schedule a meeting

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