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This module will provide insights into management basics specific to knowledge intensive and UBC project and partnerships, using in particular The Partnership Stairway for managing relationships, projects, etc.

Objectives

The primary objective of this module is to shed light on the mechanisms by which universities and businesses deepen their relationships in order to reach the level of strategic partnership where they attempt to align their long-term direction and priorities.

Subjects

The four different ‘stages’ of development in a university-business relationship as well the different cooperation activities that could be undertaken will be covered. Success factors at each stage of this development will be described.

At the conclusion of this module, the participant will:

Working knowledge of how the “‘Partnership Stairway Model’” can be used in their own institutional context
An understanding of the success factors in managing relationships and a portfolio of relationships at each stage of relationship development
An understanding of why some relationships pause/stop while others are sustained
A better understanding of their existing partners and partnerships

Masteries covered

Partner Understanding

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Watch the Session

The following sources are designated as recommended reading for this module:

  1. Baaken, T., Kliewe, T. & Davey, T. (2008) How To Get The Most Out Of The Networking & Innovation Process - The Partnering Approach: Partner Relationship Management At Muenster University Of Applied Sciences. Proceedings of PODIM - 28th Conference on Entrepreneurship and Innovation: The Power of Networking, Maribor, Slovenia.
  2. Bruneel, J., d’Este, P., & Salter, A. (2010). Investigating the factors that diminish the barriers to university–industry collaboration. Research policy, 39(7), 858-868.
  3. Davey, T., Meerman, A., Galán-Muros, V., Orazbayeva, B., Baaken, T. (2018) The State of University-Business Cooperation in Europe. Belgium. European Commission, DG Education & Culture. ISBN: 978-92-79-80971-2. Download here.
  4. Elmuti, D., Abebe, M. & Nicolosi, M. (2005) An overview of strategic alliances between universities and corporations. The Journal of Workplace Learning, 17(1-2), 115-129
  5. Edmondson, G. (2012). Making industry-university partnerships work. Science/Business Innovation Board AISB. Download here.
  6. Hemmert, M., Bstieler, L., & Okamuro, H. (2014). Bridging the cultural divide: Trust formation in university–industry research collaborations in the US, Japan, and South Korea. Technovation, 34(10), 605-616.
  7. Junker C. (2016) Introduction to Consistent Partnering. In: Success with consistent partners. Springer Gabler, Wiesbaden. Access here
  8. Perkmann, M., & Salter, A. (2012). How to Create Productive Partnerships With Universities. MIT Sloan Management Review, 53(53417). Download here.
  9. Plewa, Carolin; Korff, Nisha; Baaken, Thomas; Macpherson, Greg (2013) University–industry linkage evolution: an empirical investigation of relational success factors; R&D Management, 2013, 43(4), 365-380. Download here.
  10. Plewa, C., Quester, P., Baaken, T., (2005). Relationship Marketing and University-Industry Linkages: A Conceptual Framework. Marketing Theory, Vol. 5, pp. 431-454.
  11. Plewa, C., Quester, P. G., Baaken, T., (2006). Organisational Culture Differences and Market Orientation: An Exploratory Study of Barriers to University-Industry Relationships. International Journal of Technology Transfer and Commercialisation, 5(5), 373-389.
  12. Schröder, C., Baaken, T. and Korff, N., 2012. The Triangle for Innovation in Knowledge Transfer and Partnering at Münster University of Applied Sciences. In: G. Gorzka (Ed), Knowledge Transfer - The New Core Responsibility of Higher Education Institutions. Practice and Perspectives in Russia and Germany, Kassel university press, Kassel, 241 pp. Download here.
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<div class="wptb-table-container wptb-table-11993"><div class="wptb-table-container-matrix" id="wptb-table-id-11993" data-wptb-version="1.4.2" data-wptb-pro-status="false"><table class="wptb-preview-table wptb-element-main-table_setting-11993" data-reconstraction="1" style="border: 5px solid rgb(255, 255, 255);" data-wptb-table-tds-sum-max-width="690" role="table" data-wptb-header-background-color="#189498FF" data-wptb-even-row-background-color="#FFFFFF" data-wptb-odd-row-background-color="" data-wptb-td-width-auto="12" data-wptb-responsive-directives="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" data-wptb-adaptive-table="0" data-disable-theme-styles="1" data-table-columns="4" data-wptb-extra-styles="LyogRW50ZXIgeW91ciBjdXN0b20gQ1NTIHJ1bGVzIGhlcmUgKi8="><tbody><tr class="wptb-row" style="background-color: rgb(24, 148, 152);" data-wptb-bg-color=""><td class="wptb-cell" data-y-index="0" data-x-index="0" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-sorted-vertical="ask-disabled" data-sorted-horizontal="ask-disabled"></td><td class="wptb-cell" data-y-index="0" data-x-index="1" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-sorted-vertical="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-157" style="color: rgb(255, 255, 255); font-size: 18px;"><div class="" style="position: relative;"><p style="text-align: center;" class=""><strong>Individual Membership</strong></p></div></div></td><td class="wptb-cell" data-y-index="0" data-x-index="2" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-sorted-vertical="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-158" style="color: rgb(255, 255, 255); font-size: 19px;"><div class="" style="position: relative;"><p style="text-align: center;" class=""><strong>University</strong></p></div></div><div class="wptb-text-container wptb-ph-element wptb-element-text-159" style="color: rgb(255, 255, 255); font-size: 14px;"><div class="" style="position: relative;"><p style="text-align: center;" class=""><strong>Organisational Membership</strong></p></div></div></td><td class="wptb-cell" data-y-index="0" data-x-index="3" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-sorted-vertical="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-161" style="color: rgb(255, 255, 255); font-size: 19px;"><div class="" style="position: relative;"><p style="text-align: center;" class=""><strong>Business</strong></p></div></div><div class="wptb-text-container wptb-ph-element wptb-element-text-160" style="color: rgb(255, 255, 255); font-size: 14px;"><div class="" style="position: relative;"><p style="text-align: center;" class=""><strong>Organisational Membership</strong></p></div></div></td></tr><tr class="wptb-row" style="background-color: rgb(255, 255, 255);" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="1"></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="1"><div class="wptb-text-container wptb-ph-element wptb-element-text-112" style="font-size: 18px; color: rgb(24, 148, 152);"><div class="" style="position: relative;"><p style="text-align: center;" class=""><strong>&euro;200/year</strong></p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="1"><div class="wptb-text-container wptb-ph-element wptb-element-text-110" style="color: rgb(24, 148, 152); font-size: 18px;"><div class="" style="position: relative;"><p class="" style="text-align: center;"><strong>&euro;1500/year</strong></p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="1"><div class="wptb-text-container wptb-ph-element wptb-element-text-111" style="color: rgb(24, 148, 152); font-size: 19px;"><div class="" style="position: relative;"><p style="text-align: center;" class=""><strong>&euro;1500/year</strong></p></div></div></td></tr><tr class="wptb-row" style="" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="2"></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="2"><div class="wptb-text-container wptb-ph-element wptb-element-text-162" style="font-size: 12px; color: rgb(74, 85, 104);"><div class="" style="position: relative;"><p style="text-align: center;" class=""><strong>Includes:</strong></p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="2"><div class="wptb-text-container wptb-ph-element wptb-element-text-164" style="font-size: 12px; color: rgb(74, 85, 104);"><div class="" style="position: relative;"><p style="text-align: center;" class=""><strong>Includes:</strong></p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="2"><div class="wptb-text-container wptb-ph-element wptb-element-text-163" style="font-size: 12px; color: rgb(74, 85, 104);"><div class="" style="position: relative;"><p style="text-align: center;"><strong>Includes:</strong></p></div></div></td></tr><tr class="wptb-row" style="background-color: rgb(255, 255, 255);" data-wptb-bg-color=""><td class="wptb-cell" data-y-index="3" data-x-index="0" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px; height: 50px;" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-10" style="font-size: 20px;"><div class="" style="position: relative;"><p style="text-align: left;" class=""><strong>Events&nbsp;</strong></p></div></div></td><td class="wptb-cell" data-y-index="3" data-x-index="1" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"></td><td class="wptb-cell" data-y-index="3" data-x-index="2" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-65" style="font-size: 12px; color: rgb(24, 148, 152);"><div class="" style="position: relative;"><p class=""><strong>*for all staff of your university</strong></p></div></div></td><td class="wptb-cell" data-y-index="3" data-x-index="3" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-66" style="font-size: 12px; color: rgb(24, 148, 152);"><div class="" style="position: relative;"><p class=""><strong>*for all staff of your company</strong></p></div></div></td></tr><tr class="wptb-row" style="" data-wptb-bg-color=""><td class="wptb-cell" data-y-index="4" data-x-index="0" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-14" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">UIIN Events</p></div></div></td><td class="wptb-cell" data-y-index="4" data-x-index="1" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-40"><div class="" style="position: relative;"><p style="text-align: center;">-</p></div></div></td><td class="wptb-cell" data-y-index="4" data-x-index="2" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-41" style="font-size: 12px;"><div class="" style="position: relative;"><p>One free ticket to either a UIIN conference or workshop</p></div></div></td><td class="wptb-cell" data-y-index="4" data-x-index="3" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-42" style="font-size: 12px;"><div class="" style="position: relative;"><p>One free ticket to either a UIIN conference or workshop</p></div></div></td></tr><tr class="wptb-row" style="background-color: rgb(255, 255, 255);" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="5"><div class="wptb-text-container wptb-ph-element wptb-element-text-115" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;" class=""><strong>On-site events</strong></p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="5"></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="5"></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="5"></td></tr><tr class="wptb-row" style="" data-wptb-bg-color=""><td class="wptb-cell" data-y-index="6" data-x-index="0" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-15" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Workshops &amp; Annual Conference</p></div></div></td><td class="wptb-cell" data-y-index="6" data-x-index="1" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-43" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">&euro;100 discount</p></div></div></td><td class="wptb-cell" data-y-index="6" data-x-index="2" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-44" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">&euro;200 discount*</p></div></div></td><td class="wptb-cell" data-y-index="6" data-x-index="3" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-45" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">&euro;200 discount*</p></div></div></td></tr><tr class="wptb-row" style="background-color: rgb(255, 255, 255);" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="7"><div class="wptb-text-container wptb-ph-element wptb-element-text-113" style="font-size: 12px;"><div class="" style="position: relative;"><p class="" style="text-align: left;"><strong>Online events</strong></p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="7"></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="7"></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="7"></td></tr><tr class="wptb-row" style="" data-wptb-bg-color=""><td class="wptb-cell" data-y-index="8" data-x-index="0" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-17" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Conferences&nbsp;</p></div></div></td><td class="wptb-cell" data-y-index="8" data-x-index="1" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-117" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">Discounted</p></div></div></td><td class="wptb-cell" data-y-index="8" data-x-index="2" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-47" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">Discounted*</p></div></div></td><td class="wptb-cell" data-y-index="8" data-x-index="3" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-48" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">Discounted*&nbsp;</p></div></div></td></tr><tr class="wptb-row" style="background-color: rgb(255, 255, 255);" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="9"><div class="wptb-text-container wptb-ph-element wptb-element-text-116" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Workshops</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="9"><div class="wptb-text-container wptb-ph-element wptb-element-text-75" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">&euro;100 discount</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="9"><div class="wptb-text-container wptb-ph-element wptb-element-text-118" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">&euro;150 discount</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="9"><div class="wptb-text-container wptb-ph-element wptb-element-text-119" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">&euro;150 discount</p></div></div></td></tr><tr class="wptb-row" style="" data-wptb-bg-color=""><td class="wptb-cell" data-y-index="10" data-x-index="0" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-18" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Webinars</p></div></div></td><td class="wptb-cell" data-y-index="10" data-x-index="1" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-73" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">&euro;25 discount</p></div></div></td><td class="wptb-cell" data-y-index="10" data-x-index="2" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-71" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">Free*</p></div></div></td><td class="wptb-cell" data-y-index="10" data-x-index="3" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-69" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">Free*</p></div></div></td></tr><tr class="wptb-row" style="background-color: rgb(255, 255, 255);" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="11" data-sorted-horizontal="ask-disabled" rowspan="1" colspan="1"><div class="wptb-text-container wptb-ph-element wptb-element-text-61" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Business Group Events</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="11"><div class="wptb-text-container wptb-ph-element wptb-element-text-80 wptb-ondragenter"><div class="" style="position: relative;"><p style="text-align: center;">-</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="11"><div class="wptb-text-container wptb-ph-element wptb-element-text-63"><div class="" style="position: relative;"><p style="text-align: center;">-</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="11"><div class="wptb-text-container wptb-ph-element wptb-element-text-64" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">Free*</p></div></div></td></tr><tr class="wptb-row" style="" data-wptb-bg-color=""><td class="wptb-cell" data-y-index="12" data-x-index="0" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; height: 50px; width: 178px;" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-11" style="font-size: 20px;"><div class="" style="position: relative;"><p style="text-align: left;" class=""><strong>Visibility</strong></p></div></div></td><td class="wptb-cell" data-y-index="12" data-x-index="1" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"></td><td class="wptb-cell" data-y-index="12" data-x-index="2" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"></td><td class="wptb-cell" data-y-index="12" data-x-index="3" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"></td></tr><tr class="wptb-row" style="background-color: rgb(255, 255, 255);" data-wptb-bg-color=""><td class="wptb-cell" data-y-index="13" data-x-index="0" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-20" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Membership Profile</p></div></div></td><td class="wptb-cell" data-y-index="13" data-x-index="1" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-101" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">1</p></div></div></td><td class="wptb-cell" data-y-index="13" data-x-index="2" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-86" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">Unlimited</p></div></div></td><td class="wptb-cell" data-y-index="13" data-x-index="3" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-85" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">Unlimited</p></div></div></td></tr><tr class="wptb-row" style="" data-wptb-bg-color=""><td class="wptb-cell" data-y-index="14" data-x-index="0" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-23" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Organisational Profile</p></div></div></td><td class="wptb-cell" data-y-index="14" data-x-index="1" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-120" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">-</p></div></div></td><td class="wptb-cell" data-y-index="14" data-x-index="2" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-125" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td><td class="wptb-cell" data-y-index="14" data-x-index="3" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-126" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td></tr><tr class="wptb-row" style="background-color: rgb(255, 255, 255);" data-wptb-bg-color=""><td class="wptb-cell" data-y-index="15" data-x-index="0" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-24" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Members' Directory</p></div></div></td><td class="wptb-cell" data-y-index="15" data-x-index="1" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-129" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td><td class="wptb-cell" data-y-index="15" data-x-index="2" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-128" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td><td class="wptb-cell" data-y-index="15" data-x-index="3" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-127" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td></tr><tr class="wptb-row" style="" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="16" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-25" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Organisational logo in UIIN Magazine, Conference Program and on Website</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="16"><div class="wptb-text-container wptb-ph-element wptb-element-text-97"><div class="" style="position: relative;"><p style="text-align: center;">-</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="16"><div class="wptb-text-container wptb-ph-element wptb-element-text-130" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="16"><div class="wptb-text-container wptb-ph-element wptb-element-text-131" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td></tr><tr class="wptb-row" style="background-color: rgb(255, 255, 255);" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="17" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-36" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Member introduction article on UIIN Website</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="17"><div class="wptb-text-container wptb-ph-element wptb-element-text-98"><div class="" style="position: relative;"><p style="text-align: center;">-</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="17"><div class="wptb-text-container wptb-ph-element wptb-element-text-133" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="17"><div class="wptb-text-container wptb-ph-element wptb-element-text-132" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td></tr><tr class="wptb-row" style="" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="18" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-35" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Guaranteed Speaker Slot at Annual Conference</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="18"><div class="wptb-text-container wptb-ph-element wptb-element-text-99"><div class="" style="position: relative;"><p style="text-align: center;">-</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="18"><div class="wptb-text-container wptb-ph-element wptb-element-text-100"><div class="" style="position: relative;"><p style="text-align: center;">-</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="18"><div class="wptb-text-container wptb-ph-element wptb-element-text-135" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td></tr><tr class="wptb-row" style="background-color: rgb(255, 255, 255);" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px; height: 50px;" data-x-index="0" data-y-index="19" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-12" style="font-size: 20px;"><div class="" style="position: relative;"><p style="text-align: left;" class=""><strong>Resources</strong></p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px; height: 50px;" data-x-index="1" data-y-index="19"></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px; height: 50px;" data-x-index="2" data-y-index="19"></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px; height: 50px;" data-x-index="3" data-y-index="19"></td></tr><tr class="wptb-row" style="" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="20" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-28" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Digital Library</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="20"><div class="wptb-text-container wptb-ph-element wptb-element-text-138" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="20"><div class="wptb-text-container wptb-ph-element wptb-element-text-139" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="20"><div class="wptb-text-container wptb-ph-element wptb-element-text-134" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td></tr><tr class="wptb-row" style="background-color: rgb(255, 255, 255);" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="21" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-27" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Monthly Members' Update</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="21"><div class="wptb-text-container wptb-ph-element wptb-element-text-136" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="21"><div class="wptb-text-container wptb-ph-element wptb-element-text-137" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="21"><div class="wptb-text-container wptb-ph-element wptb-element-text-141" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td></tr><tr class="wptb-row" style="" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="22" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-29" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Case Studies</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="22"><div class="wptb-text-container wptb-ph-element wptb-element-text-143" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="22"><div class="wptb-text-container wptb-ph-element wptb-element-text-142" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="22"><div class="wptb-text-container wptb-ph-element wptb-element-text-140" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td></tr><tr class="wptb-row" style="background-color: rgb(255, 255, 255);" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; height: 50px; padding: 2px; width: 180px;" data-x-index="0" data-y-index="23" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-13" style="font-size: 19px;"><div class="" style="position: relative;"><p style="text-align: left;" class=""><strong>Welcome Package</strong></p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; height: 50px; padding: 2px; width: 160px;" data-x-index="1" data-y-index="23"></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; height: 50px; padding: 2px; width: 160px;" data-x-index="2" data-y-index="23"></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; height: 50px; padding: 2px; width: 160px;" data-x-index="3" data-y-index="23"></td></tr><tr class="wptb-row" style="" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="24" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-33" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Membership Certificate</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="24"><div class="wptb-text-container wptb-ph-element wptb-element-text-122"><div class="" style="position: relative;"><p style="text-align: center;">-</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="24"><div class="wptb-text-container wptb-ph-element wptb-element-text-145" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="24"><div class="wptb-text-container wptb-ph-element wptb-element-text-144" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td></tr><tr class="wptb-row" style="background-color: rgb(255, 255, 255);" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="25" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-26" style="font-size: 12px; color: rgb(74, 85, 104);"><div class="" style="position: relative;"><p style="text-align: left;">UIIN Magazine</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="25"><div class="wptb-text-container wptb-ph-element wptb-element-text-104" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">Digital</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="25"><div class="wptb-text-container wptb-ph-element wptb-element-text-103" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">1 copy per issue</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="25"><div class="wptb-text-container wptb-ph-element wptb-element-text-102" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">1 copy per issue</p></div></div></td></tr><tr class="wptb-row"><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="26"><div class="wptb-text-container wptb-ph-element wptb-element-text-146" style="color: rgb(74, 85, 104); font-size: 12px;"><div class="" style="position: relative;"><p>Future of Universities Thoughtbook</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="26"><div class="wptb-text-container wptb-ph-element wptb-element-text-150" style="font-size: 12px; color: rgb(74, 85, 104);"><div class="" style="position: relative;"><p style="text-align: center;">Digital</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="26"><div class="wptb-text-container wptb-ph-element wptb-element-text-151" style="font-size: 12px; color: rgb(74, 85, 104);"><div class="" style="position: relative;"><p style="text-align: center;">1 copy&nbsp;</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="26"><div class="wptb-text-container wptb-ph-element wptb-element-text-155" style="font-size: 12px; color: rgb(74, 85, 104);"><div class="" style="position: relative;"><p style="text-align: center;">1 copy&nbsp;</p></div></div></td></tr></tbody></table></div></div>