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This module will provide insights into how to identify potential collaboration partners, how to initiate collaboration and engage with your partners including factors and expectations to consider in commencing relations.

Objectives

The primary objective of this module is to familiarise participants with an efficient and effective partner identification and selection technique that they can use to build mutually beneficial relationships. The module also aims to create greater understanding and empathy between universities and businesses by explicating the different expectations and priorities of each stakeholder.

Subjects

This module describes the varying motivations of business and academics to engage in UBC as well as a mechanism/tool each stakeholder could utilize in order to select a suitable candidate. In addition, internal and external boundary spanning units that facilitate collaboration between businesses and universities will be covered.

At the conclusion of this module, the participant will have:

A greater understanding of what underpins academics’ and businesses’ engagement in UBC activities and how to identify potential partners
A working knowledge of the model “Stairway to Partnerships” tool for selecting the most ideal partner and start a first step in developing the partnership
A Tool to identify promising companies and define the operational step to contacts

Masteries covered

Partner Understanding

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Watch the Session

The following sources are designated as recommended reading for this module:

  1. Baaken, T., von Hagen, F., Raesfeld, L., & Pontigo Loyoal, A.P. (2011). Identifying University Customers and Partners via Science Marketing - a report on a real life case of UAEH in Mexico. In: R. Badillo Vega, L. Raesfeld, J. Villalvazo Naranjoa and T. Baaken (eds.): La vinculación de las instituciones de educación superior con su entorno económico en el contexto internacional Alemania, Centroamérica y México, Universidad Autónoma Del Estado De Hidalgo, Mexico. Download here.
  2. Dottore, A., Baaken, T., & Corkindale, D. (2010). A Partnering Business Model for Technology Transfer, in: International Journal of Entrepreneurship and Innovation Management (IJEIM), Vol. 12, No. 2, pp. 190-216.
  3. EUA, EIRMA, PRTOTON, & EARTO (2008). Responsible Partnering - Joining forces in a world of open innovation. A guide to better practices for collaborative research between science and industry. Brussels: EC. Download here.
  4. Lee, K. J., Ohta, T., & Kakehi, K. (2010). Formal boundary spanning by industry liaison offices and the changing pattern of university–industry cooperative research: the case of the University of Tokyo. Technology Analysis & Strategic Management, 22(2), 189-206.
  5. Orazbayeva, B., & Plewa, C. (2020). Academic motivations to engage in university-business cooperation: a fuzzy set analysis. Studies in Higher Education, 1-13.
  6. Plewa, C., Korff, N., Baaken, T., & Macpherson, G. (2013). University–industry linkage evolution: an empirical investigation of relational success factors; R&D Management, 2013, 43(4), 365-380.
  7. Plewa, C., Korff, N., Johnson, C., Macpherson, G., Baaken, T., & Rampersad, G. C. (2013). The evolution of university–industry linkages—A framework. Journal of Engineering and Technology Management, 30(1), 21-44. Download here.
  8. Plewa, C. (2010). Key drivers of University-industry relationships and the impact of organisational culture differences. Verlag Dr. Muller. Download here.
  9. Schröder, C., Baaken, T., & Korff, N. (2012). The Triangle for Innovation in Knowledge Transfer and Partnering at Münster University of Applied Sciences, in: Gorzka, Gabriele (ed): Knowledge Transfer - The New Core Responsibility of Higher Education Institutions. Practice and Perspectives in Russia and Germany, Kassel, pp. 61-78.
  10. Street, C. T., & Cameron, A. F. (2007). External relationships and the small business: A review of small business alliance and network research. Journal of Small Business Management45(2), 239-266.
  11. Lambert, R. (2003). Lambert Review of Business-University Collaboration. Download here.
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<div class="wptb-table-container wptb-table-11993"><div class="wptb-table-container-matrix" id="wptb-table-id-11993" data-wptb-version="1.4.2" data-wptb-pro-status="false"><table class="wptb-preview-table wptb-element-main-table_setting-11993" data-reconstraction="1" style="border: 5px solid rgb(255, 255, 255);" data-wptb-table-tds-sum-max-width="690" role="table" data-wptb-header-background-color="#189498FF" data-wptb-even-row-background-color="#FFFFFF" data-wptb-odd-row-background-color="" data-wptb-td-width-auto="12" data-wptb-responsive-directives="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" data-wptb-adaptive-table="0" data-disable-theme-styles="1" data-table-columns="4" data-wptb-extra-styles="LyogRW50ZXIgeW91ciBjdXN0b20gQ1NTIHJ1bGVzIGhlcmUgKi8="><tbody><tr class="wptb-row" style="background-color: rgb(24, 148, 152);" data-wptb-bg-color=""><td class="wptb-cell" data-y-index="0" data-x-index="0" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-sorted-vertical="ask-disabled" data-sorted-horizontal="ask-disabled"></td><td class="wptb-cell" data-y-index="0" data-x-index="1" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-sorted-vertical="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-157" style="color: rgb(255, 255, 255); font-size: 18px;"><div class="" style="position: relative;"><p style="text-align: center;" class=""><strong>Individual Membership</strong></p></div></div></td><td class="wptb-cell" data-y-index="0" data-x-index="2" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-sorted-vertical="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-158" style="color: rgb(255, 255, 255); font-size: 19px;"><div class="" style="position: relative;"><p style="text-align: center;" class=""><strong>University</strong></p></div></div><div class="wptb-text-container wptb-ph-element wptb-element-text-159" style="color: rgb(255, 255, 255); font-size: 14px;"><div class="" style="position: relative;"><p style="text-align: center;" class=""><strong>Organisational Membership</strong></p></div></div></td><td class="wptb-cell" data-y-index="0" data-x-index="3" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-sorted-vertical="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-161" style="color: rgb(255, 255, 255); font-size: 19px;"><div class="" style="position: relative;"><p style="text-align: center;" class=""><strong>Business</strong></p></div></div><div class="wptb-text-container wptb-ph-element wptb-element-text-160" style="color: rgb(255, 255, 255); font-size: 14px;"><div class="" style="position: relative;"><p style="text-align: center;" class=""><strong>Organisational Membership</strong></p></div></div></td></tr><tr class="wptb-row" style="background-color: rgb(255, 255, 255);" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="1"></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="1"><div class="wptb-text-container wptb-ph-element wptb-element-text-112" style="font-size: 18px; color: rgb(24, 148, 152);"><div class="" style="position: relative;"><p style="text-align: center;" class=""><strong>&euro;200/year</strong></p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="1"><div class="wptb-text-container wptb-ph-element wptb-element-text-110" style="color: rgb(24, 148, 152); font-size: 18px;"><div class="" style="position: relative;"><p class="" style="text-align: center;"><strong>&euro;1500/year</strong></p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="1"><div class="wptb-text-container wptb-ph-element wptb-element-text-111" style="color: rgb(24, 148, 152); font-size: 19px;"><div class="" style="position: relative;"><p style="text-align: center;" class=""><strong>&euro;1500/year</strong></p></div></div></td></tr><tr class="wptb-row" style="" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="2"></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="2"><div class="wptb-text-container wptb-ph-element wptb-element-text-162" style="font-size: 12px; color: rgb(74, 85, 104);"><div class="" style="position: relative;"><p style="text-align: center;" class=""><strong>Includes:</strong></p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="2"><div class="wptb-text-container wptb-ph-element wptb-element-text-164" style="font-size: 12px; color: rgb(74, 85, 104);"><div class="" style="position: relative;"><p style="text-align: center;" class=""><strong>Includes:</strong></p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="2"><div class="wptb-text-container wptb-ph-element wptb-element-text-163" style="font-size: 12px; color: rgb(74, 85, 104);"><div class="" style="position: relative;"><p style="text-align: center;"><strong>Includes:</strong></p></div></div></td></tr><tr class="wptb-row" style="background-color: rgb(255, 255, 255);" data-wptb-bg-color=""><td class="wptb-cell" data-y-index="3" data-x-index="0" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px; height: 50px;" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-10" style="font-size: 20px;"><div class="" style="position: relative;"><p style="text-align: left;" class=""><strong>Events&nbsp;</strong></p></div></div></td><td class="wptb-cell" data-y-index="3" data-x-index="1" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"></td><td class="wptb-cell" data-y-index="3" data-x-index="2" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-65" style="font-size: 12px; color: rgb(24, 148, 152);"><div class="" style="position: relative;"><p class=""><strong>*for all staff of your university</strong></p></div></div></td><td class="wptb-cell" data-y-index="3" data-x-index="3" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-66" style="font-size: 12px; color: rgb(24, 148, 152);"><div class="" style="position: relative;"><p class=""><strong>*for all staff of your company</strong></p></div></div></td></tr><tr class="wptb-row" style="" data-wptb-bg-color=""><td class="wptb-cell" data-y-index="4" data-x-index="0" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-14" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">UIIN Events</p></div></div></td><td class="wptb-cell" data-y-index="4" data-x-index="1" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-40"><div class="" style="position: relative;"><p style="text-align: center;">-</p></div></div></td><td class="wptb-cell" data-y-index="4" data-x-index="2" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-41" style="font-size: 12px;"><div class="" style="position: relative;"><p>One free ticket to either a UIIN conference or workshop</p></div></div></td><td class="wptb-cell" data-y-index="4" data-x-index="3" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-42" style="font-size: 12px;"><div class="" style="position: relative;"><p>One free ticket to either a UIIN conference or workshop</p></div></div></td></tr><tr class="wptb-row" style="background-color: rgb(255, 255, 255);" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="5"><div class="wptb-text-container wptb-ph-element wptb-element-text-115" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;" class=""><strong>On-site events</strong></p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="5"></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="5"></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="5"></td></tr><tr class="wptb-row" style="" data-wptb-bg-color=""><td class="wptb-cell" data-y-index="6" data-x-index="0" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-15" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Workshops &amp; Annual Conference</p></div></div></td><td class="wptb-cell" data-y-index="6" data-x-index="1" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-43" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">&euro;100 discount</p></div></div></td><td class="wptb-cell" data-y-index="6" data-x-index="2" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-44" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">&euro;200 discount*</p></div></div></td><td class="wptb-cell" data-y-index="6" data-x-index="3" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-45" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">&euro;200 discount*</p></div></div></td></tr><tr class="wptb-row" style="background-color: rgb(255, 255, 255);" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="7"><div class="wptb-text-container wptb-ph-element wptb-element-text-113" style="font-size: 12px;"><div class="" style="position: relative;"><p class="" style="text-align: left;"><strong>Online events</strong></p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="7"></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="7"></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="7"></td></tr><tr class="wptb-row" style="" data-wptb-bg-color=""><td class="wptb-cell" data-y-index="8" data-x-index="0" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-17" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Conferences&nbsp;</p></div></div></td><td class="wptb-cell" data-y-index="8" data-x-index="1" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-117" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">Discounted</p></div></div></td><td class="wptb-cell" data-y-index="8" data-x-index="2" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-47" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">Discounted*</p></div></div></td><td class="wptb-cell" data-y-index="8" data-x-index="3" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-48" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">Discounted*&nbsp;</p></div></div></td></tr><tr class="wptb-row" style="background-color: rgb(255, 255, 255);" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="9"><div class="wptb-text-container wptb-ph-element wptb-element-text-116" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Workshops</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="9"><div class="wptb-text-container wptb-ph-element wptb-element-text-75" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">&euro;100 discount</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="9"><div class="wptb-text-container wptb-ph-element wptb-element-text-118" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">&euro;150 discount</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="9"><div class="wptb-text-container wptb-ph-element wptb-element-text-119" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">&euro;150 discount</p></div></div></td></tr><tr class="wptb-row" style="" data-wptb-bg-color=""><td class="wptb-cell" data-y-index="10" data-x-index="0" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-18" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Webinars</p></div></div></td><td class="wptb-cell" data-y-index="10" data-x-index="1" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-73" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">&euro;25 discount</p></div></div></td><td class="wptb-cell" data-y-index="10" data-x-index="2" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-71" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">Free*</p></div></div></td><td class="wptb-cell" data-y-index="10" data-x-index="3" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-69" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">Free*</p></div></div></td></tr><tr class="wptb-row" style="background-color: rgb(255, 255, 255);" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="11" data-sorted-horizontal="ask-disabled" rowspan="1" colspan="1"><div class="wptb-text-container wptb-ph-element wptb-element-text-61" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Business Group Events</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="11"><div class="wptb-text-container wptb-ph-element wptb-element-text-80 wptb-ondragenter"><div class="" style="position: relative;"><p style="text-align: center;">-</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="11"><div class="wptb-text-container wptb-ph-element wptb-element-text-63"><div class="" style="position: relative;"><p style="text-align: center;">-</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="11"><div class="wptb-text-container wptb-ph-element wptb-element-text-64" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">Free*</p></div></div></td></tr><tr class="wptb-row" style="" data-wptb-bg-color=""><td class="wptb-cell" data-y-index="12" data-x-index="0" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; height: 50px; width: 178px;" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-11" style="font-size: 20px;"><div class="" style="position: relative;"><p style="text-align: left;" class=""><strong>Visibility</strong></p></div></div></td><td class="wptb-cell" data-y-index="12" data-x-index="1" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"></td><td class="wptb-cell" data-y-index="12" data-x-index="2" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"></td><td class="wptb-cell" data-y-index="12" data-x-index="3" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"></td></tr><tr class="wptb-row" style="background-color: rgb(255, 255, 255);" data-wptb-bg-color=""><td class="wptb-cell" data-y-index="13" data-x-index="0" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-20" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Membership Profile</p></div></div></td><td class="wptb-cell" data-y-index="13" data-x-index="1" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-101" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">1</p></div></div></td><td class="wptb-cell" data-y-index="13" data-x-index="2" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-86" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">Unlimited</p></div></div></td><td class="wptb-cell" data-y-index="13" data-x-index="3" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-85" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">Unlimited</p></div></div></td></tr><tr class="wptb-row" style="" data-wptb-bg-color=""><td class="wptb-cell" data-y-index="14" data-x-index="0" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-23" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Organisational Profile</p></div></div></td><td class="wptb-cell" data-y-index="14" data-x-index="1" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-120" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">-</p></div></div></td><td class="wptb-cell" data-y-index="14" data-x-index="2" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-125" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td><td class="wptb-cell" data-y-index="14" data-x-index="3" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-126" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td></tr><tr class="wptb-row" style="background-color: rgb(255, 255, 255);" data-wptb-bg-color=""><td class="wptb-cell" data-y-index="15" data-x-index="0" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-24" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Members' Directory</p></div></div></td><td class="wptb-cell" data-y-index="15" data-x-index="1" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-129" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td><td class="wptb-cell" data-y-index="15" data-x-index="2" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-128" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td><td class="wptb-cell" data-y-index="15" data-x-index="3" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;"><div class="wptb-text-container wptb-ph-element wptb-element-text-127" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td></tr><tr class="wptb-row" style="" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="16" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-25" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Organisational logo in UIIN Magazine, Conference Program and on Website</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="16"><div class="wptb-text-container wptb-ph-element wptb-element-text-97"><div class="" style="position: relative;"><p style="text-align: center;">-</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="16"><div class="wptb-text-container wptb-ph-element wptb-element-text-130" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="16"><div class="wptb-text-container wptb-ph-element wptb-element-text-131" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td></tr><tr class="wptb-row" style="background-color: rgb(255, 255, 255);" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="17" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-36" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Member introduction article on UIIN Website</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="17"><div class="wptb-text-container wptb-ph-element wptb-element-text-98"><div class="" style="position: relative;"><p style="text-align: center;">-</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="17"><div class="wptb-text-container wptb-ph-element wptb-element-text-133" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="17"><div class="wptb-text-container wptb-ph-element wptb-element-text-132" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td></tr><tr class="wptb-row" style="" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="18" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-35" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Guaranteed Speaker Slot at Annual Conference</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="18"><div class="wptb-text-container wptb-ph-element wptb-element-text-99"><div class="" style="position: relative;"><p style="text-align: center;">-</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="18"><div class="wptb-text-container wptb-ph-element wptb-element-text-100"><div class="" style="position: relative;"><p style="text-align: center;">-</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="18"><div class="wptb-text-container wptb-ph-element wptb-element-text-135" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td></tr><tr class="wptb-row" style="background-color: rgb(255, 255, 255);" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px; height: 50px;" data-x-index="0" data-y-index="19" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-12" style="font-size: 20px;"><div class="" style="position: relative;"><p style="text-align: left;" class=""><strong>Resources</strong></p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px; height: 50px;" data-x-index="1" data-y-index="19"></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px; height: 50px;" data-x-index="2" data-y-index="19"></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px; height: 50px;" data-x-index="3" data-y-index="19"></td></tr><tr class="wptb-row" style="" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="20" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-28" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Digital Library</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="20"><div class="wptb-text-container wptb-ph-element wptb-element-text-138" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="20"><div class="wptb-text-container wptb-ph-element wptb-element-text-139" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="20"><div class="wptb-text-container wptb-ph-element wptb-element-text-134" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td></tr><tr class="wptb-row" style="background-color: rgb(255, 255, 255);" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="21" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-27" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Monthly Members' Update</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="21"><div class="wptb-text-container wptb-ph-element wptb-element-text-136" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="21"><div class="wptb-text-container wptb-ph-element wptb-element-text-137" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="21"><div class="wptb-text-container wptb-ph-element wptb-element-text-141" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td></tr><tr class="wptb-row" style="" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="22" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-29" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Case Studies</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="22"><div class="wptb-text-container wptb-ph-element wptb-element-text-143" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="22"><div class="wptb-text-container wptb-ph-element wptb-element-text-142" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="22"><div class="wptb-text-container wptb-ph-element wptb-element-text-140" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td></tr><tr class="wptb-row" style="background-color: rgb(255, 255, 255);" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; height: 50px; padding: 2px; width: 180px;" data-x-index="0" data-y-index="23" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-13" style="font-size: 19px;"><div class="" style="position: relative;"><p style="text-align: left;" class=""><strong>Welcome Package</strong></p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; height: 50px; padding: 2px; width: 160px;" data-x-index="1" data-y-index="23"></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; height: 50px; padding: 2px; width: 160px;" data-x-index="2" data-y-index="23"></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; height: 50px; padding: 2px; width: 160px;" data-x-index="3" data-y-index="23"></td></tr><tr class="wptb-row" style="" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="24" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-33" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: left;">Membership Certificate</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="24"><div class="wptb-text-container wptb-ph-element wptb-element-text-122"><div class="" style="position: relative;"><p style="text-align: center;">-</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="24"><div class="wptb-text-container wptb-ph-element wptb-element-text-145" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="24"><div class="wptb-text-container wptb-ph-element wptb-element-text-144" style="color: rgb(74, 85, 104); font-size: 15px;"><div class="" style="position: relative;"><p style="text-align: center;">&#10004;</p></div></div></td></tr><tr class="wptb-row" style="background-color: rgb(255, 255, 255);" data-wptb-bg-color=""><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="25" data-sorted-horizontal="ask-disabled"><div class="wptb-text-container wptb-ph-element wptb-element-text-26" style="font-size: 12px; color: rgb(74, 85, 104);"><div class="" style="position: relative;"><p style="text-align: left;">UIIN Magazine</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="25"><div class="wptb-text-container wptb-ph-element wptb-element-text-104" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">Digital</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="25"><div class="wptb-text-container wptb-ph-element wptb-element-text-103" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">1 copy per issue</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="25"><div class="wptb-text-container wptb-ph-element wptb-element-text-102" style="font-size: 12px;"><div class="" style="position: relative;"><p style="text-align: center;">1 copy per issue</p></div></div></td></tr><tr class="wptb-row"><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 178px;" data-x-index="0" data-y-index="26"><div class="wptb-text-container wptb-ph-element wptb-element-text-146" style="color: rgb(74, 85, 104); font-size: 12px;"><div class="" style="position: relative;"><p>Future of Universities Thoughtbook</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="1" data-y-index="26"><div class="wptb-text-container wptb-ph-element wptb-element-text-150" style="font-size: 12px; color: rgb(74, 85, 104);"><div class="" style="position: relative;"><p style="text-align: center;">Digital</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="2" data-y-index="26"><div class="wptb-text-container wptb-ph-element wptb-element-text-151" style="font-size: 12px; color: rgb(74, 85, 104);"><div class="" style="position: relative;"><p style="text-align: center;">1 copy&nbsp;</p></div></div></td><td class="wptb-cell" style="border-width: 2px; border-color: rgb(255, 255, 255); border-style: solid; padding: 2px; width: 160px;" data-x-index="3" data-y-index="26"><div class="wptb-text-container wptb-ph-element wptb-element-text-155" style="font-size: 12px; color: rgb(74, 85, 104);"><div class="" style="position: relative;"><p style="text-align: center;">1 copy&nbsp;</p></div></div></td></tr></tbody></table></div></div>