University–Business
Collaboration
University–Business Collaboration
Hosted by global experts, this programme provides a comprehensive exploration of university–business collaboration (UBC) and the strategies, structures, and practices that support impactful external engagement. Through interactive workshops, practical discussions, and applied exercises, participants will examine how to strengthen collaboration ecosystems, foster an engaged institutional culture, embed industry into education, and measure the impact of collaboration activities.
Grounded in best practices and peer exchange, the programme equips participants with the tools, frameworks, and approaches needed to build mutually beneficial partnerships, enhance institutional engagement capacity, and communicate the value and impact of university–business collaboration effectively.
Designed for
Academics, professional staff, engagement managers, innovation and partnership professionals, educators, and institutional leaders involved in developing, managing, or facilitating external engagement and university–business collaboration activities.
Learning outcomes
Participants will:
- Develop a holistic understanding of university–business collaboration ecosystems and external engagement activities
- Explore and manage valorisation pathways to strengthen economic and societal impact
- Assess institutional readiness and supporting mechanisms for successful external engagement
- Design strategies and approaches for building an engaged and entrepreneurial institutional culture
- Embed education-driven university–business collaboration into institutional engagement strategies
- Explore innovative pedagogies and challenge-based approaches for impactful education and collaboration
- Measure, evaluate, and communicate the outputs, outcomes, and impact of collaboration activities
- Develop communication approaches and impact narratives for engaging internal and external stakeholders
Overview of workshops
Develop a holistic understanding of university–business collaboration activities, including their benefits, challenges, supporting mechanisms, and the long-term impact of external engagement across institutions and ecosystems.
Assess institutional and individual readiness for external engagement by identifying strengths, gaps, and supporting mechanisms required for effective collaboration across research, education, valorisation, and management activities.
Reflect on the purpose and future role of external engagement within universities and develop a personal and institutional vision to guide collaboration and partnership activities.
Develop strategies for leading organisational change and fostering a culture that encourages and supports university–business collaboration activities across all levels of the institution.
Examine diverse approaches to knowledge transfer and valorisation across disciplines, including STEM and SSH, and explore how impact can be generated through different forms of university–business collaboration.
Explore the foundations of education-driven university–business collaboration and work-based learning while examining best practices for engaging industry partners within educational activities and curricula.
Learn how to evaluate university–business collaboration activities using logic models and performance management frameworks to better understand and strengthen collaboration impact.
Develop strategies for communicating collaboration results and impact to diverse stakeholders through effective storytelling, tailored communication methods, and compelling impact narratives.
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