Going From Transactional to Strategic Partnerships




11-25 April 2024



Learn the characteristics and benefits of strategic partnerships as well as understand the different models and frameworks you can apply. Gain skills to facilitate the transition towards long-term, mutually beneficial partnerships.

This course can also be taken as part of the Building Successful Partnerships Certification program, tailored to equip ambitious university and industry professionals with a robust skill set for navigating the intricacies of strategic partnerships.

Delivered through workshops, fireside chats and practical ‘knowledge to practice’ sessions, participants have the option to register for this course individually or in conjunction with other courses from this training program.

More about this course

Going From Transactional to Strategic Partnerships


€900 members / €1,200 non-members

Members have access to discounts on this item.
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Who should attend

University and industry professionals (all career stages)
This course is suitable for individuals new to partnerships or actively engaged in external collaborations and partnerships. Open to university and industry professionals from diverse departments, faculties and institutional levels, including industry engagement, strategic relations, alliances, business development and more.

Learning outcomes

By sharing tools, frameworks and case studies from global experts and through facilitated group activities and dynamic discussions, you will develop skills to create strategic partnerships.

This course will help you to

  1. Know the characteristics and benefits of strategic partnerships.
  2. Have a deep understanding of different strategic partnership models and frameworks.
  3. Have the ability to facilitate the transition to long-term, mutually beneficial partnerships.
  4. Develop a global perspective of how collaborations are being turned into strategic partnerships including an understanding of world’s best practices.
  5. Expand your personal and professional network.

Course elements

Find out which individual components form the course.

Week 1 | 11 April

Introduction to the program

Onboarding   |   11:30 - 12:00 UTC

Strategic partnership models and frameworks | Workshop

Discover different types of strategic partnership models and frameworks and understand how they are used by different organisations. Design and apply a framework to your partnership activities and identify opportunities to scale up collaborations into strategic partnerships.   |   12:15 - 14:15 UTC
Week 2 | 18 April

Negotiation and partnership agreements | Workshop

Acquire negotiation skills for fostering mutually beneficial and sustainable partnerships. Develop clear, comprehensive partnership agreements outlining roles, responsibilities, and expectations. Learn how to resolve potential conflicts and challenges in the negotiation process.   |   11:30 - 13:30 UTC

Ecosystem approach to partnerships | Fireside Chat

Discover ecosystem-based approaches for multi-stakeholder collaborations aiming to create sustainable innovation ecosystems and solve grand challenges.   |   13:45 - 14:45 UTC
Week 3 | 25 April

Practicing negotiations for partnerships | Knowledge to Practice

Apply knowledge acquired in the “Negotiation and Partnership Agreements” workshop. Learn practical negotiation skills, try different techniques and engage in a series of simulated negotiation scenarios.   |   11:30 - 13:00 UTC

Knowledge capture

Wrap-up   |   13:15 - 13:45 UTC


Meet your facilitators and experts for this personal development course.

Dr. Balzhan Orazbayeva
Dr. Balzhan Orazbayeva

Manager Strategic Initiatives, UIIN

Dr. Sarah Jaber headshot
Dr. Sarah Jaber

Director, UIIN

Dr. Andrey Dyachenko
Dr. Andrey Dyachenko

Learning Experience Designer and Facilitator, UIIN

Natascha eckert1
Natscha Eckert

Global Head of University Relations at Siemens

Sadhana M. Chitale
​Dr. Sadhana Chitale​

Senior Director, Life Sciences and Technology Transfer


Our unique approach to your personal learning experience.

Tailored learning pathways
Customise your professional development journey by selecting those courses that suit your aspirations.

Flexible to your schedule
Ensure maximum flexibility to accommodate your time commitments through a blend of live and self-paced.

Proven learning methods
Rely on validated tools and frameworks, drawing from our extensive training expertise to provide a reliable and effective learning experience.

Captivating course design
Immerse yourself in courses crafted to be engaging, thought-provoking, challenging and enjoyable.

Wisdom from sector leaders
Gain valuable insights and practical tips from seasoned practitioners.

Posed photo of Balzhan Orazbayeva
Avatar of Balzhan Orazbayeva

Questions? Book a one-on-one with us.

Dr. Balzhan Orazbayeva, Manager Strategic Initiatives

Schedule a meeting

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