Measuring and Evaluating Partnerships

Measuring partnerships is essential for understanding what works, demonstrating value, and driving continuous improvement. This masterclass explores practical approaches to evaluating university partnerships, introducing a range of measurement frameworks, KPIs, and impact indicators. Participants will learn how to distinguish between outputs, outcomes, and impact, select meaningful measures aligned with partnership objectives, and develop effective approaches for capturing and communicating results using both quantitative and qualitative evidence.

This masterclass is designed for:

• Partnership and engagement managers
• Business development and external relations professionals
• Research and innovation managers
• Knowledge exchange and technology transfer professionals
• Strategy, planning, and impact teams
• Academic leaders and faculty involved in external partnerships

By participating in this masterclass, you will learn how to:

1. Understand why measuring and evaluating partnerships is essential for strategic decision-making, accountability, and continuous improvement.
2. Explore different frameworks and approaches for evaluating partnership performance and impact.
3. Distinguish between outputs, outcomes, and longer-term impact, and understand how each should be measured.
4. Identify meaningful KPIs and indicators that align with partnership objectives and institutional priorities.
5. Develop practical approaches to capturing, interpreting, and communicating partnership results using both quantitative and qualitative evidence.
6. Learn how measurement can strengthen partnerships by informing decision-making, building trust, and demonstrating value to internal and external stakeholders.

Dr. Balzhan Orazbayeva, Director of Research and Training at UIIN

Balzhan works to unlock the impact of universities in society and to strengthen how universities and companies collaborate to drive that impact. As Director of Research & Training at UIIN, she leads the strategic direction of the organisation’s research and training portfolio, using it as a foundation for broader services and engagement with both higher education institutions and industry partners. She also leads key initiatives, including UIIN’s Pathway to Impact Institutional Programme and the UIIN Business Group, bringing universities and companies together to co-create solutions for meaningful impact.

A/Prof. Dr. Todd Davey, Associate Professor of
Entrepreneurship at the IMT-BS, Associate Partner at UIIN

Todd has consulted to the European, Australian, and Vietnamese Governments, and to multiple universities. Todd is an Associate Professor of Entrepreneurship at the IMT Business School in Paris and a visiting researcher at Imperial College (UK), Technical University of Vienna (AUT), and the University of Adelaide (AUST) in the topics of entrepreneurship and innovation.

UIIN Masterclasses are live, interactive workshops designed to provide in-depth learning on key topics related to university-industry collaboration. Led by experts, these sessions combine guided discussions, hands-on exercises, and peer learning to help participants develop practical strategies and skills.